Natural Beauty

Why we don't use the word “Brightening”

Why we don't use the word “Brightening”

YAMU embraces all skin tones, celebrating individual beauty without asking for change. It's a love letter to our hidden selves, reimagining beauty as vast and inclusive. 

Why we don't use the word “Brightening”

YAMU embraces all skin tones, celebrating individual beauty without asking for change. It's a love letter to our hidden selves, reimagining beauty as vast and inclusive. 

The Secret to Unlearning Beauty Standards

The Secret to Unlearning Beauty Standards

Empower yourself by asking: Who benefits from me feeling insecure? Consider the underlying message when you see an ad, a magazine cover, or media promoting a specific look. Is it...

The Secret to Unlearning Beauty Standards

Empower yourself by asking: Who benefits from me feeling insecure? Consider the underlying message when you see an ad, a magazine cover, or media promoting a specific look. Is it...

Why 'Anti-Aging' is Anti-Living

Why 'Anti-Aging' is Anti-Living

Aging isn't the problem. The problem is a system that makes people feel they must erase themselves to stay worthy. It isn't about denying choices; it's about questioning why we...

Why 'Anti-Aging' is Anti-Living

Aging isn't the problem. The problem is a system that makes people feel they must erase themselves to stay worthy. It isn't about denying choices; it's about questioning why we...