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How to Use Hair Oil for Faster, Thicker Growth
If you want longer, stronger, and healthier hair, it’s not just about using the right hair oil—it’s about using it the right way. Here’s how to make the most of...
How to Use Hair Oil for Faster, Thicker Growth
If you want longer, stronger, and healthier hair, it’s not just about using the right hair oil—it’s about using it the right way. Here’s how to make the most of...
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3 Lazy Beauty Hacks That Actually Work
Let’s be real—sometimes, we want to care for our skin and hair without spending hours on a routine. If you’re all about effortless beauty, these three simple, all-natural hacks will...
3 Lazy Beauty Hacks That Actually Work
Let’s be real—sometimes, we want to care for our skin and hair without spending hours on a routine. If you’re all about effortless beauty, these three simple, all-natural hacks will...
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DIY Face masks for Glowy Skin
Looking for a way to pamper your skin with vegan and natural ingredients? Check out these 5 DIY face mask recipes that are easy to make and gentle on your...
DIY Face masks for Glowy Skin
Looking for a way to pamper your skin with vegan and natural ingredients? Check out these 5 DIY face mask recipes that are easy to make and gentle on your...
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Why we don't use the word “Brightening”
YAMU embraces all skin tones, celebrating individual beauty without asking for change. It's a love letter to our hidden selves, reimagining beauty as vast and inclusive.
Why we don't use the word “Brightening”
YAMU embraces all skin tones, celebrating individual beauty without asking for change. It's a love letter to our hidden selves, reimagining beauty as vast and inclusive.
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The Secret to Unlearning Beauty Standards
Empower yourself by asking: Who benefits from me feeling insecure? Consider the underlying message when you see an ad, a magazine cover, or media promoting a specific look. Is it...
The Secret to Unlearning Beauty Standards
Empower yourself by asking: Who benefits from me feeling insecure? Consider the underlying message when you see an ad, a magazine cover, or media promoting a specific look. Is it...
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Why 'Anti-Aging' is Anti-Living
Aging isn't the problem. The problem is a system that makes people feel they must erase themselves to stay worthy. It isn't about denying choices; it's about questioning why we...
Why 'Anti-Aging' is Anti-Living
Aging isn't the problem. The problem is a system that makes people feel they must erase themselves to stay worthy. It isn't about denying choices; it's about questioning why we...
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Why is YAMU vegan?
YAMU was born from recognizing the power dynamics that exploit women, making them feel less than beautiful. To truly support women, we believe in rejecting all forms of exploitation, including...
Why is YAMU vegan?
YAMU was born from recognizing the power dynamics that exploit women, making them feel less than beautiful. To truly support women, we believe in rejecting all forms of exploitation, including...
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How to Soothe Super Dry, Sensitive Skin
If your skin is feeling extra dry, tight, or just plain uncomfortable, we get it. Finding the right products can feel like detective work—one wrong move, and suddenly your skin...
How to Soothe Super Dry, Sensitive Skin
If your skin is feeling extra dry, tight, or just plain uncomfortable, we get it. Finding the right products can feel like detective work—one wrong move, and suddenly your skin...
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Our Skincare Advisory Board
Skincare You Can Feel Good About If you’ve ever struggled to find skincare that feels truly safe—you’re not alone. That’s why Dr. Gude and Dr. Francis-Verbeelen believe in YAMU: because...
Our Skincare Advisory Board
Skincare You Can Feel Good About If you’ve ever struggled to find skincare that feels truly safe—you’re not alone. That’s why Dr. Gude and Dr. Francis-Verbeelen believe in YAMU: because...
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Top 5 Ayurvedic Ingredients for Glowing, Radian...
Ayurvedic ingredients have been used for centuries to enhance skin’s natural glow. Ingredients like turmeric brighten and even skin tone, while sandalwood soothes inflammation and provides deep hydration. Amla, packed...
Top 5 Ayurvedic Ingredients for Glowing, Radian...
Ayurvedic ingredients have been used for centuries to enhance skin’s natural glow. Ingredients like turmeric brighten and even skin tone, while sandalwood soothes inflammation and provides deep hydration. Amla, packed...
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The Skin-Boosting Benefits of Coconut Water
If you’re into skincare, you likely have coconut water on your grocery list. This hydrating powerhouse is rich in vitamins and minerals, offering both moisturizing and detoxifying benefits for...
The Skin-Boosting Benefits of Coconut Water
If you’re into skincare, you likely have coconut water on your grocery list. This hydrating powerhouse is rich in vitamins and minerals, offering both moisturizing and detoxifying benefits for...
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The Right Way to Exfoliate Your Body for Smooth...
We often think of exfoliation as being just for the face, but the rest of your body needs exfoliation, too. The question is what to use: Is an exfoliating body...
The Right Way to Exfoliate Your Body for Smooth...
We often think of exfoliation as being just for the face, but the rest of your body needs exfoliation, too. The question is what to use: Is an exfoliating body...