Why is YAMU vegan?

YAMU was born from recognizing the power dynamics that exploit women, making them feel less than beautiful. To truly support women, we believe in rejecting all forms of exploitation, including of animals. Inspired by feminist values, we’ve widened the circle of care and respect to include every living being. That’s why YAMU is 100% vegan and cruelty-free—liberation and kindness should extend to all.