Our Philosophy
Why Vegan Skincare is More Than a Trend
At Yamu, we believe in standing against all forms of oppression, including the exploitation of animals. Just as feminism advocates for the rights and equality of all individuals, veganism extends...
Why Vegan Skincare is More Than a Trend
At Yamu, we believe in standing against all forms of oppression, including the exploitation of animals. Just as feminism advocates for the rights and equality of all individuals, veganism extends...
Why Clean Beauty Needs to Address Colorism
Colorism continues to be a pervasive issue in the beauty industry, with many products promoting skin lightening and “brightening” as desirable goals. Yamu takes a firm stand against these harmful...
Why Clean Beauty Needs to Address Colorism
Colorism continues to be a pervasive issue in the beauty industry, with many products promoting skin lightening and “brightening” as desirable goals. Yamu takes a firm stand against these harmful...
Feminism and Beauty: How Yamu is Changing the Game
The beauty industry has long perpetuated unattainable standards, but Yamu is breaking the mold by integrating feminist principles into its brand. Rejecting colorism, ageism, and the narrow definitions of beauty,...
Feminism and Beauty: How Yamu is Changing the Game
The beauty industry has long perpetuated unattainable standards, but Yamu is breaking the mold by integrating feminist principles into its brand. Rejecting colorism, ageism, and the narrow definitions of beauty,...