Feminism and Beauty: How Yamu is Changing the Game
The beauty industry has long perpetuated unattainable standards, but Yamu is breaking the mold by integrating feminist principles into its brand. Rejecting colorism, ageism, and the narrow definitions of beauty, Yamu celebrates all skin tones and life stages. The brand’s commitment to inclusivity means that every product—from moisturizers to hair oils—is designed with diverse customers in mind, making Yamu a powerful advocate for beauty that empowers rather than excludes.
“Thinking critically about body image and beauty standards should remind us that the idealized notion of beauty is not a form of liberation but rather a form of social control.” bell hooks
Browse our curated collection of feminist inspiration and DM us @shopyamubeauty
"The idea that there's a single beauty standard is perhaps the most effective way of diminishing women's power." Chimamanda Ngozi Adichie
"In contemporary culture, the body has become the central means by which consumer culture seeks to create our identities. The body is our vehicle for consuming, and increasingly, the product we are consuming." Susan Bordo
“The Victorian woman became her ovaries, as today's woman has become her "beauty.” Naomi Wolf
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"Toni Morrison on Trauma, Survival, and Finding Meaning"
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